Sustainability awareness. It is spiritually just. Comfortable and classic.

Goleta, California, November 9, 2021/PRNewswire/ - Sanuk, a division of Deckers Brands (NYSE: DECK), today announced its fifth collaboration with the iconic rock band Grateful Dead. Warner Music Artists provide support services. Just in time for winter, this brand new indoor/outdoor SANUK & GRATEFUL DEAD™ capsules for men and women keep your feet comfortable in cold weather and stay dry when warming up. Iconic details, such as the embossed Steal Your Face logo, embroidered band percussion and colorful psychedelic furry lining, pay homage to the band’s heritage.

This new jam is a mix of Sanuk's feel-good Cozy Vibes collection and the classic Grateful Dead style. Each pair of shoes is made of soft and fluffy wool and Tencel blended fabric, allowing your feet to enjoy this season. The series is designed with sustainability in mind and uses environmentally friendly materials such as 100% traceable and responsible leather, recycled polyester, insoles with 85% bio-based ingredients, and eco-conscious Sugar Mat made from 55% sugar cane foam The Comfort outsole is consistent with the band's long tradition of caring for the health and well-being of the earth's environment.

The collaboration launched two styles: Cozy Vibe Low x Grateful Dead, which uses responsibly sourced Cognac leather uppers, Steal Your Face logo with gravure, Dead-inspired lining and low heels, and Cozy Vibe Slipper x Grateful Dead, a warm, furry pull-on upper with soft corduroy upper in neutral colors and embroidered details of the band name. Both are available in men's and women's versions.

"We are very pleased to continue working together and bring Dead's classic, eclectic style and environmental protection concepts into this comfortable new collection," said Seth Pulford, Sanuk Marketing Director. "Whether it's an early morning surf check, post-ski cabin life, or just relaxing indoors with good friends and music, this capsule provides you with absurd comfort in a happy winter place."

The fifth part of the SANUK & GRATEFUL DEAD™ series is exclusively launched on Sanuk.com today. Retail prices range from US$85 to US$95.

For more information on the latest SANUK & GRATEFUL DEAD™ series, please visit www.sanuk.com/sanuk-x-grateful-dead-collaboration or follow Instagram @sanuk #smilepassiton.

About Grateful Dead Grateful Dead is a social and musical phenomenon that has grown into a true American treasure. In 1965, an entire generation was connected by common ideals, and hundreds of people gathered together. This movement established a seamless connection between the band and its fans. When the band is on tour, Dead Heads will follow. Not because it is part of popular culture, but because it is a true counterculture that has not really existed until today, and it firmly believes in the value of its beliefs. By 1995, The Grateful Dead had attracted the largest number of concert audiences in the history of the music industry, and today is still one of the historical leaders in concert ticket sales. Eventually, the caravan evolved into a community of various artists, artisans, and entrepreneurs, supplying a growing demand for goods and connecting them with music. Today, this connection is as strong as ever. The band was inducted into the Rock and Roll Hall of Fame in 1994 and won the Grammy® Lifetime Achievement Award in 2007. The 2,318 concerts they eventually held still hold the world record. The Grateful Dead recently celebrated their 50th album in the top 40 on the Billboard charts, a feat that no other band can achieve.

About SANUK® Welcome to the world of Sanuk. We are a non-traditional footwear brand whose mission is to be a travel outfitter that leads to your happiness. When we were founded in 1997, we had only one simple goal: to make people smile...and pass it on. In Sanuk’s world, the smile is always wider...every step to the land of happiness. For more information, please visit sanuk.com or follow @sanuk #smilepassiton

About Deckers Brands Deckers Brands is a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories developed for everyday casual lifestyles and high-performance activities. The company's brand portfolio includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and regions through selected department stores and specialty stores, company-owned and operated retail stores, and selected online stores (including company-owned websites). With a 40-year history, Deckers Brands has built a niche footwear brand into a leader in the lifestyle market, attracting millions of loyal consumers worldwide. For more information, please visit www.decers.com.

Contact: Kathy Casciani kcasciani@crowepr.com

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